About Us

Beauty and the City (BNTC) is more than a vegan beauty brand with good ingredients—we are a vibrant, feel-good community where beauty is quick, fun, and part of a bigger lifestyle.

Our vegan, cruelty-free, and paraben-free products are made for real life: multi-use essentials that deliver a natural glow or full glam—in five minutes or less. We’re intentional about every formula, scrubbing ingredient lists against commonly avoided toxins to deliver beauty that’s better for your skin and the planet - we hope. 

But BNTC is more than what’s in the bottle. 

We’re about embracing natural beauty in us and around us, through creativity, community, and self-expression. Whether it’s our membership program, live events, or podcast chats about dating and makeup—we bring women together to celebrate beauty, wellness, self-discovery, and joy. 

Our community shares beauty tips, talks lifestyle shifts toward sustainability and self-care, and connects in real ways—online and in person. From first-time makeup wearers to beauty lovers looking for low-maintenance glam, we’re here to help you glow up without the guesswork.

✨ Join us for early product drops, daily beauty tips, exclusive bonuses—and maybe even a new friend in the chat or at the next event. 

At BNTC, beauty starts with a swipe, but the vibe goes way deeper.